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Jun 21, 2019
- VETEMENTS 春夏 2020 系列走进麦当劳
模特手拿薯条脚踩人字拖。
VETEMENTS 春夏 2020 系列发布于巴黎的一家麦当劳内。
设计师 Demna Gvasalia 在制服的基础上夸大甚至颠覆,延续了他反叛,愤世嫉俗的风格。第一位模特身着 VETEMENTS 改良的麦当劳制服,胸前的名牌上写着 “资本主义”, 带有一丝讽刺意味。该系列包括巨大垫肩的运动夹克,解构外套和牛仔裤,印着标语 “NOBODY EVERYBODY ANYBODY SOMEBODY” 的连帽卫衣等。该系列再次使用了各种品牌的 Logo, 例如 Bose, Vodafone, Heineken, PlayStation, Ecstasy,并印在 T 恤等单品上。与往常一样,整体服装风格以 XXL 的大号比例呈现。 模特的妆容灵感来自于挪威死亡金属,脸上涂满了 “尸体彩绘”,看似与运动风格格不入,却又充满了视觉冲击。 配件包括棒球帽,GoPro,AirPods 以及薯条等日常物品。
Demna Gvasalia 通过邋遢的人字拖,混搭的色彩和大量的家居品牌 Logo,描绘了美国人生活方式的过度放纵。而秀场地点选在麦当劳的目的是向人们传达一个信息:警惕贪婪和暴饮暴食。